Advertise with Country 96
Put your business in front of all of mid-Missouri.
100,000 watts on the air since 1978. The most loyal local audience between St. Louis and Kansas City — and a sales team that produces your campaign for free. This is radio that gets results.
The audience you've been trying to reach
Your message, all over mid-Missouri
Broadcasting 100,000 watts from Mexico, MO, Country 96 (95.7 FM) blankets central and northeast Missouri — anchored by the Columbia metro, the state's 4th-largest market.
Primary coverage
Fringe / secondary
Our signal also carries a light fringe into west-central Illinois across the Mississippi. Ask for the full FCC coverage contour with your media kit.
Why local radio still wins
Four reasons advertisers choose Country 96
We're not just cheaper than the big networks — we're built to actually move the needle for a local business.
Competitive separation, guaranteed
Our scheduling system never runs your spot back-to-back with a competitor. Your message stands alone — something the big streaming networks simply can't promise.
Zero production fees
Studio time, professional voice talent, music and sound effects are all included. We write and produce your spot at no extra charge — most stations bill for every minute.
Weather adjacency that gets heard
Sponsor our half-hourly radar weather hits — appointment listening for farmers and families. Your brand rides along with the content people tune in for.
Never bumped for politics
Come election season, your schedule runs as booked. We don't pull local advertisers to make room for political buys the way larger networks do.
A loyal, ready-to-buy local audience
Country 96 listeners are the backbone of mid-Missouri: farmers and ag families, blue- and white-collar workers, parents at the ballfield, and main-street business owners. They trust this station — many have listened their entire lives — and that trust transfers to the brands we put on the air.
- Homeowners & vehicle owners with real purchasing power
- Agriculture, healthcare, retail, dining & service shoppers
- Sports families across Audrain, Boone, Callaway & beyond
- Listeners across radio, the app, smart speakers & the web
Why radio out-performs
- Reach
- Radio reaches more local adults each week than any single social platform.
- Frequency
- Hear it on the drive, at work and at home — repetition that builds recall.
- Trust
- A live, local host's recommendation lands harder than a skippable ad.
- Cost-efficiency
- Pennies per impression with zero production fees on top.
Ad products
Every way to reach mid-Missouri
On-air, online, on-site — mix and match the channels that fit your goals. We'll recommend the right blend.
On-air radio spots
:15, :30 and :60 commercials across our highest-rated dayparts — morning drive, middays and the afternoon ride home.
- Live reads from your favorite hosts
- Drive-time & power-rotation packages
- Free professional production
Streaming & digital audio
Pre-roll and in-stream audio on the Country 96 app and web player — reach listeners on phones, desktops and smart speakers.
- App + web stream insertion
- Targetable by device
- Companion display banners
Website & display
Leaderboard, in-article and sponsor-strip placements across kwwr.com — including the news, sports and community pages people read daily.
- Run-of-site & section sponsorships
- Sponsored content & features
- Newsletter inclusion
Events & remotes
Live broadcasts from your location, on-site at the Soybean Festival, the 4-H Youth Fair and station events all year long.
- Live on-location remotes
- Festival & fair presence
- On-air ticket giveaways
Sports sponsorships
Own a piece of mid-Missouri sports — the Pearl Motor Game of the Week, state wrestling, Bulldogs football and more.
- Title & presenting sponsorships
- Scoreboard & halftime reads
- Bulldogs / Mizzou / Cardinals tie-ins
Contests & promotions
Drive traffic with branded giveaways and on-air promotions. We build the contest around your goal.
- Branded prize giveaways
- On-air keyword contests
- Concert ticket giveaways
Rates
Custom rates, built to your budget
We don't sell cookie-cutter packages — every campaign is tailored to your goals, with free production included. Request a media kit for current rates.
No production fees
Voice talent, music and sound effects are always included — most stations bill extra.
Any budget
From a single daypart to a full-market campaign, we build a plan that fits.
Multi-platform
On-air, streaming, web and live events — mix the channels that move the needle.
Call (573) 581-5500 or request a media kit below for current rates.
From our sponsors
Local businesses that grew with us
Don't take our word for it — here's what mid-Missouri advertisers say about Country 96.
“Country 96 is the only advertising that walks people through our doors. When we run the Game of the Week, customers tell us they heard us on the radio that morning.”
“Their team wrote our spot, produced it for free, and had us on the air in two days. We've grown our service department every season we've advertised.”
“We needed to reach families across Audrain County, and there's no better way than Country 96. The weather sponsorship has been worth every penny.”
In good company — a few of the brands on Country 96
How it works
From hello to on-air in days
Request your media kit
Tell us your goals. We send rates, coverage maps and ideas — no obligation.
We build your plan
A local consultant designs a campaign around your budget and writes the creative.
We produce it free
Pro voice talent, music and effects — all included, on us.
You grow
Your message hits mid-Missouri. We review results and keep optimizing.
Request your free media kit
Get coverage maps, rate cards and a campaign built around your goals — with zero obligation. Prefer to talk to a real person? We're right here in Mexico, MO.